What is Search Engine Optimization?

Search Engine Optimization or SEO is a set of tasks that impact a website’s reachability and rank on Google. SEO is also present for other search engines, as well as many other platforms where algorithms are constantly sorting out websites and businesses.


SEO does not specifically refer to one task, but anything that can make a website rank higher can be counted as an act of SEO! It is one of the best tools to utilize for businesses that are trying to get potential customers online!


Why is SEO Important?

SEO has great importance, especially nowadays, where competition is very high. If you have an online business, you want people to find your business. But it would be very unfortunate if someone can’t even find your online existence after searching your brand’s unique name! That’s a bummer. And that is why SEO is important to make sure potential clients can easily find you or your services online. When there are many similar businesses present, it can be hard to stay ahead of the competition if you do not have a good SEO done for your website. The importance of SEO increases the bigger the business is.

SEO Tactics

A lot of strategies are present when it comes to SEO, and we have gathered experience throughout the years and understood that SEO is constantly changing, and along with its change, more tactics and strategies are coming. There are two types of SEO present, on-page, and off-page SEO. Each requires a different strategy for success.

On-page SEO

On-page SEO refers to making suitable changes to the web pages that can improve the site’s SEO. For example, when you use a keyword for appearing on Google results, it is an act of on-page SEO. When it comes to on-page SEO, success greatly relies on picking the right keywords. You do not want to use keywords that have very high competition. You should also go for long-tail keywords as they have a higher rate of success. On-page SEO also needs image optimization, good visuals, higher readability, etc. for success. Good videos can also impact positively on on-page SEO.

Off-page SEO

When you take certain actions outside your website that impacts positively on your site’s SEO, it can be counted as off-page SEO. For example, when you share the link of your site on social media or other websites and people reach your site through that link, it can be counted as off-page SEO.

Off-page SEO greatly depends on quality backlinks. Many sites go for a cheap and large number of backlinks that can harm their site’s SEO instead of improving it. A lower number of backlinks with high-quality can have a great impact! However, quality backlinks can be very hard to get, and that is why you should go for professionals.